Here is a Real Life Example Of
Good Copy Verses Bad Copy Writing

This is a very good example of what happened when a friend of mine (we will call him Adam) wrote an add that didn't really perform well in comparison to an add that made him a small fortune.

You see my friend Adam owns a small lawn mowing business. The winter months were approaching fast and in the winter his lawn mowing business does less than half the turnover.

Adam's lifestyle recently changed when he married. Adam also had a child and purchased a new home. In the summer when work is plentiful everything is ok but in the winter there are not so many lawns to mow and Adam knew he would be in trouble finantially. 

As the winter months were approaching fast Adam realised he had to do something so he came up with a product that is guaranteed to make peoples lawns green all year round. Before Adam contacted me he wrote the following add that failed miserably. 

Can you see the problems with Adams add? There is no compelling offer, no reason why anyone should use Adams lawn mowing as apposed to his competition and there is no guarantee what so ever. Adam is doing what is called "Institutionalised Advertising" or in other words... advertising his Name rank and serial number.

This is typical and is exactly what everyone else does.

So I sat down with Adam and worked out a marketing plan. Adam realised that by offering a special service that his competition didn't offer and offer it in a very compelling way that he could gain many more customers.

Here's the add I wrote for Adam:

Now if you were looking for someone to mow your lawns or to help you make your lawn green and you read both adds... which one would you choose?

Can you see how with the right words you can attract more customers to your business?

Once you learn where to market an add like this, that is when you can start making very serious money. Close this window or head back to the main page to learn how and where to market for the most profits online.

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